A fresh approach to skills development across the tourism sector has seen more than 1,900 industry players graduate from the 100k Welcomes programme in an attempt to boost customer care and leadership in Scotland's tourism sector.
The programme has a two-pronged approach comprising a Leadership Programme aimed at developing a quality service culture and an Operational Programme designed to enable staff to meet the needs of today's discerning tourist.
The Leadership Programme - It’s vital that we influence decision makers and people who influence the way our staff experience tourism, to be champions of training and development.
The Operations Programme - aims to tap into the creativity, pride and passion of frontline staff to help transform the customer experience...
...they can only do this if their leaders are inspired (and inspiring) - so businesses are strongly recommended to undertake the Leadership Programme as well as the Operations Programme. Your Trainer can discuss the options with you.
This portfolio builds on the success of Welcome Host and Scotland’s Best Service - over 70,000 and 20,000 people respectively have been trained since 1992. Today, Scottish Tourism is dramatically higher up the political agenda, more vital than ever to the Scottish economy – and the world has changed. Customers and competitors are growing more sophisticated and the pace of change is increasing all the time. Businesses need to learn how to take advantage of the opportunities as well as the challenges presented and achieve business and personal benefits as well as peer recognition.